A coherent visual strategy that introduces the polish brand to the foreign market: visual identity and design of an exhibition stand for the international trade Fair.
The company is a growing Polish brand, which produces natural products. It combines organic ingredients of plant origin and a beautiful fragrance derived from essential oils. These natural wonders enclosed in glass jars arise in the vicinity of a beautiful forest.
In response to the character of the brand, we choose two leading colors of the project: deep green and raspberry pink. They refer to the lush, vibrant forest, and the beauty of bold and sensual femininity, that draws its strength and joy from nature. The combination of the life-giving power of the forest and the playful figure of a girl in a raspberry pink dress creates an original theme. It’s coherent with the claim Playing with nature.
And that’s how the main graphic was created. It became the dominant feature of the entire brand visual identity and the exhibition stand design as well.
Green color and forest plants emphasize the natural and ecological solutions, characterizing the brand for which we’ve prepared the project. The forest illustration designed by us became the dominant feature of the entire brand visual identity and the exhibition stand design as well. The atmosphere of the forest was enhanced by hanging Kokedama: moss overgrown with fern. The project was additionally enriched by a big round swing, which is a bold and playful invitation to unrestricted fun in the surrounding of nature. It also goes perfectly with our claim: Playing with nature.
We also designed lighting for the exhibition stand.